The birth of a brand
The opening of the Group’s 4th hotel marked a turning point
for the family business but also the resort of La Clusaz with the sheer size of
the project.
Gaston Pollet-Villard wished to leave his mark on the Au Coeur de
Village hotel*****, Relais & Châteaux, by telling a little of his personal history and
incorporating a reminder of his previous activity, creating a signature rock cristal
grotto for the hammam. What other name
could be given to this distinctive space than the Cristal Spa?
It was during the design phase of the spa at the Impérial Palace in Annecy, as name ideas were flowing from all sides, that the ambition to create the Cristal Spa brand was born. After all, why not develop spaces tailored to the establishments of today and those of tomorrow...